Like all the other pillars of digital marketing, SEO has evolved drastically over the past few years. Today, it is more about an enhanced user experience than mere keyword stuffing. The key to devising a successful SEO strategy is thinking from your end user’s perspective and offering value to them. A good user experience just broad as it sounds. It involves your, design, functionality and of course the content itself.
The kind of experience you offer to your users is going to define your online rankings. Consider this, a user lands on your website with the intention of buying something but instead you entangle him or her in an endless guide and reviews, your user is ultimately going to get pissed off and leave. Similarly if a user has come to the website with the intent to read the reviews or guide about a certain product but instead you bombard them with endless offers about that particular product, that is also not going to end well. Losing enough customers would increase your bounce rate which would send out a negative message to the search engine’s algorithms that are going to burry your website under tons of more worthy competitors.
That’s exactly what a poor UI /UX design and navigation can do to your rankings. Here is what you can do to avoid meeting such a fate;
- Make sure your website has a simple navigation
Contrary to what you may believe, having more pages loaded with extensive content incorporating several search queries is not going to get you ranked. According to a recent study by Ahrefs, a single content rich web page has better chances of getting ranked than several pages catering to different queries.
As explained above, you need to put yourself in your user’s feet to understand what might attract them or tick them off. A simplified design doesn’t necessarily mean that you cannot be creative with your design and graphics. A good UI is supposed to be easy on the eyes while having a simple navigation and a seamless functionality.
- Optimize your website loading speed
This is something which is part of the technical SEO and you might need professional UI/UX services to achieve this. Your website loading speed holds the key to better rankings. Nobody wants to sit around waiting for a webpage to load. By optimizing your website loading speed you would not just be eligible for better rankings but would also be rewarded by Google with lower ad costs.
While you can produce high quality content yourself, technical SEO require professional expertise. Luckily, there are several agencies that are offering UI/UX design services in UAE.
