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5 Common Mistakes

that you need to avoid while establishing your ecommerce business In UAE

Everyone is talking about how ecommerce has seen a major growth during the COVID-19 pandemic, a lot of businesses are now taking their digital transformation more seriously than ever. But before you dive into the world of ecommerce you need to know what you are getting yourselves into.

The mistakes you make while establishing your ecommerce business might not affect you right away but they would have a significant impact on your business and how you market it in the later stages. So, you could either make the same mistakes only to realize where you went wrong later on or you could read on to find out about the most common ecommerce mistakes just so you could avoid them in the first place.

1: Choosing the wrong ecommerce platform

Choosing an ecom platform is like choosing a career path, just because you have seen someone else thrive in one does not necessarily mean it would work for you too. It all comes down to factors like:

  • The kind of services or products you are looking to offer
  • Your customization needs
  • Which platforms would you like to integrate with?
  • How much control do you want to have over your platform and how much of it so you want to give to your users?

The last thing you want is switching to a different platform altogether due to the challenges like lower conversion rates, traffic loss and revenue losses. Don’t rush it and invest into R&D to find out whether you need to avail custom website services or a template would do just fine in your case so you could reap its fruits later on.

2. Not knowing your target audience well enough

Identifying your target audience is one thing but knowing their buying behavior and other attributes is also critical to the success of your business. You could have a really strong product and service that you think would revolutionize the industry but if you are not able to market it to the right people in the right way then you might as well discard it all and save yourself a whole lot of trouble.

  • Doing an in depth research about your target audience is paramount to devising a successful marketing strategy. You need to be aware of things like:
  • Which social media platform is your target audience active on?
  • What kind of message would attract their attention?
  • What turns them off?

3. Complex design and navigation

Your website interface does more than just offer a pleasant visual experience to the visitors, it plays a major role in user’s buying decision. A poor UI experience would do more harm than good. A complexed navigation would frustrate the users which would make you lose business as well as reputation.

4. Bad customer service

With tons of competition in the market having an exceptional customer service is a prerequisite for establishing a successful business. You simply cannot find your way around it. It only takes a one bad review on google or Facebook to seriously damage your online business. You need to have a dedicated resource to respond to your customers’ concerns and queries.

You could also opt for a futuristic cost effective AI solution by implementing a customer service chatbot across your digital assets. It doesn’t cost a fortune to develop, yet it offers a non-stop customer service.

5. Establishing a brand identity

No matter how good your products or services are, you still need a strong brand identity that your target audience can relate to. Gucci and Channel have not gained their reputation just by selling top class luxurious products, they have spent years building up their brand identity.

While the above mistakes could prevent your ecommerce business from taking off, they are avoidable provided you work with a professional team that is experienced enough in developing and running ecommerce business. If you are looking for a SEO Services in Dubai or UAE that can help you execute your ecommerce idea then you can get in touch with Bester Capital Media that does not only specializes in custom ecommerce website development but also has an extensive experience in marketing startups and established ecommerce brands and services.