Tips To Generate More Leads from LinkedIn Outreach

LinkedIn is a great platform to generate B2B leads. All you need are the right tactics and strategies, and you’ll be good to go. Understanding your target audience and the way they interact with your messages is also important. Using LinkedIn Outreach, businesses can easily contact potential clients using personalized messages and generate qualified leads. Here are three great ways to communicate with clients and generate those leads.

• Try personalized messaging through the Connect Notes
• Send email-like outbound messages
• Smart and Intriguing Follow-up messages

Generating leads through LinkedIn is all about creating good connections. Whenever you send a connect request to someone on this platform, you get a chance to write a brief connect note. That’s your key to break the ice in the best possible manner and cast a good impression. Straightforward notes highlighting the intended purposes and they are always appreciated. Since these connect notes are meant to be brief, LinkedIn has set a 300-character limit. So, keep your message to the point and focus primarily on how you can benefit from them. If you have trouble in making them you can always seek professional help. Bester Capital Media is a great place to get in touch with. They have marketing professionals who can help you connect through expertly crafted notes.

While Connect Notes are effective, sometimes they get ignored. This happens when your prospects are in a hurry or just don’t have the time to read small notes. So, what do you do when you aren’t able to get attention in the first go? You hit them up with a direct message. Like always, the message needs to be concise, clear and relevant. Try not to paint everyone with the same brush. There are some big clients on LinkedIn too and when you try to hit them up, you should do it with a premium account.

If you are wondering about the structure of your outbound messages then you are thinking in the right direction. For the structure, you’ll only need to focus on the subject and body. Use these two elements to their maximum advantage and you will be generating leads in no time. Here are some pro tips on how to design and send outbound messages that generate engagement:

• Make the subject line creative and intriguing. This will grab the attention of your prospects and get them to read the main body with interest.
• Never assume anything while you are writing the main body of the message. Be a bit casual and adopt a friendly tone. Get to the point fast and save the reader’s time. They’ll thank you for it.

Follow-up messages are best when they are less in number. Too many follow-ups with very small intervals will make you sound spammy. Personalized messages are the key here. Wait for two days after your first message. If you don’t receive a reply, send a follow-up message that is concise and to the point. Here are some pro tips on follow-up messages as well.

• Craft a creative message that maintains the balance of information and persuasiveness.
• Don’t make it a six-paragraph essay! Just keep it short, simple and sweet.
• Add something relatable to maintain maximum engagement.
• Be courteous and thank them for their time before concluding the message.

LinkedIn is a great place to generate B2B leads. There are many decision-makers on this platform and if you can get your message across, you will be closing a sale in no time. Try these tips and I am sure they will help you in reaching your monthly leads targets. Good luck.